Imp Questions: Unit 1

 Objectives

Unit-1: Introduction to E-commerce, frameworks & architectures
Sr. No.	Questions	A	B	C	D	Answer
1	E-Commerce stands for _______.	Electrical Commerce	Electronic Commerce	Entertainment Commerce	Electro Chemical Commerce	B
2	_______describes e-commerce.	Doing business offline	Doing business electronically	Surfing online	Both A & B	B
3	________ is NOT a function of E commerce.	Warehouse	Finance	Marketing	None of the above	D
4	________mainly deals buying and selling, especially on a large scale.	Shopping	Retailing	Distribution	Commerce	D
5	E‑commerce has _____ scope than E-Business or Digital Business.	Higher	Wider	Narrower	More	C
6	___________ is a part of the 4 important types of E-commerce.	B2B	P2P	C2A	All of the above	D
7	Companies like Flipkart, Amazon and Myntra belong to which type of Ecommerce (EC) segment?	B2B	B2C	P2P	C2B	B
8	Customers pay a fixed amount, commonly month-to-month or quarterly or annually, to get a few types of service referred to as ________E-Commerce Business Model.	Licensing	Subscription	Transaction	Affiliate	B
9	This E-Commerce commercial enterprise model specifically specializes in selling services or products online.	Indirect Marketing	Online Direct Marketing	Brick & Mortar	Marketplace	B
10	__________lets in a commercial enterprise utility at the computer of one organization to speak immediately with the commercial enterprise utility at the computer of any other company.	EDI	Business applications	Standards	Protocols	A

Subjective:

1. What Is E-Commerce? Why Is Digital Marketing So Important for E-Commerce Businesses?

2. List and explain the 9 Digital Marketing Channels for E-Commerce.

3. How does e-commerce work? And explain types of E-commerce Activities?

4. Short Note on:

   i.                    Technical Challenges    ii. Economic Challenges

5. How can customers benefit from E-commerce?

6. Explain actors and stakeholders in detail?

7. List and explain the seven plus one steps of the fundamental selling/purchasing process?

8. A basic technology of E-Business by TCP/IP. What does this mean? What are the two functions, which are covered by this technology?