Text Books & Reference Books

           Text Books:

1. Introduction to E-commerce: Combining Business & Information Technology 1^st Edition, (2016) MartinKutz. & bookboon.com

 

2. Digital Marketing: Strategy, Implementation and Practice, 6^th Edition by Dave Chaffey, Fiona Ellis-Chadwik, Pearson Education.

 

Reference Books:

 

1.  The Beginner's Guide to Digital Marketing (2015). Digital Marketer. Pulizzi,J.(2014) Epic Content Marketing, Mcgraw Hill Education.

 

2.  “Electronic Commerce” , Jeffrey F Rayport and Bharat Bhasker, Tata McGraw Hill.